If you are keeping up with top companies this day and age, you most likely have a Twitter account. Maybe you have a lot of followers and frequent tweets, but maybe you don’t. Either way, each tweet you make is either noticed or it’s not, and if you can figure out what types of tweets are effective, you can really optimize your twitter usage and make a much greater impact on this awesome social networking tool.

So, where do you start? A lot of people don’t know this, but twitter actually has a free analytics service.  Click the link and log in to your account or your company’s page depending on which account you would like to analyze. You’ll be able to see a variety of statistics including top tweets, top followers, stats from the last 28 days of twitter usage, and information about profile visits. You should be staying on top of this information to see what types of tweets get the largest response, and tweet more content like that!

Make it personal. People like to read tweets that are real, human, and meaningful. You should use twitter as a channel that directly connects you to an audience of people who want to know what you are thinking about. It’s okay to tweet in order to provide information to followers, but you should also be tweeting to make a personal connection with a variety of people.

Reach out to your followers and influencers. Part of making Twitter a more personalized experience is engaging those who follow you. You don’t want to tweet at everyone all the time – you should be tweeting to your fans and reaching groups on a more personal level with content that interests them specifically. This will allow you to grow your followers and have more meaningful connections. One way to really increase your follower count is to reach out not only to basic accounts, but to followers of influence. If you get a popular account to follow you, start engaging with that account. Favorite their tweets, retweet them, and make yourself visible to their followers so that they may start following you too!

Oh yeah, and if you don’t already- follow us on Twitter!

ComputerPeople: @cpstaffing

FinancialPeople: @fpstaffing