Cover letters can be scary to both experienced and inexperienced job seekers. What should you include in your cover letter? Should you even include a cover letter if it isn’t required? How do you know if your cover letter is acceptable? The reality is that you should not fear the cover letter. Here are a few tips to help you write your next cover letter like a pro.

Write one. ALWAYS write a cover letter. Yes, ALWAYS. The only exception to this rule is if the application specifically says not to write one, which is rare. Since most other people do not go the extra mile to write a cover letter, choosing to do so will set you apart and show the hiring manager that you are actually interested and prepared.

Keep it the right length. Your cover letter should be short. It should never go over one page. You can play with your font and margin if you need a couple extra lines, but try not to let that be too obvious. Also, never use comic sands. For anything. EVER.

Address it correctly. “To Whom It May Concern” is not going to help you stand out. You should address your cover letter to the manager of the department where you are applying to work. If you do not know the name of that person, just address your letter to the Hiring Manager.

Include the right things. First of all, you should grab the reader’s attention. There are several ways you can do this such as creatively introducing yourself, asking the hiring manager a question about his/her needs to fill the position you are applying for, or explain your interest in the position. Next, you should capture the reader’s interest by explaining why you are qualified for the position based on your experience, education, ideas, etc. Explain what sets you apart from the multiple other people that have applied for the position. In the following paragraph, share a few notable accomplishments with the hiring manager. The idea is to write something that will cause the hiring manager to want to meet you. If you are applying for a job in another area, it is important to tell the hiring manager why you are applying for a job in that area. For example, if you live in Tampa and you are applying for a job in Buffalo, you should tell the hiring manager why you want to live in Buffalo. If you do not do this, some managers will immediately discount your job application. Finally, directly ask the hiring manager for an interview.

Feel it out. Not all companies are created equal, so you are going to have to use your judgement if you want to strike the right cord. You never want to try to be something you are not, especially in an interview situation, but if you know a company is super relaxed, you might want to play around with your wording so that you give off the right impression. However, never try to be funny or not serious in a cover letter. You want to be yourself, but your cover letter will likely be a first impression, so make it a good one!

NOTE: Always follow the instructions of the employer when applying for a job!

Good luck!

Written by Kaitlyn Gahagen