
By: Kaitlyn Neese
Like a resume, your LinkedIn page has the power to make or break a job opportunity. Everyone has different views and opinions on LinkedIn, but there are several concepts that you can use TODAY to make your LinkedIn profile the best it can be.
The Basics
Your LinkedIn profile is a marketing tool that allows you to sell yourself to prospective employers. When employers search your name, they will see a shortened version of your profile. Usually this shortened version contains your name, industry, job title, and picture. Therefore, make sure that you are making the statement that you intend to make with your shortened version. Your picture should be professional and your information should be clear, correct, and concise.
Your Summary
The Summary section is arguably the most important part of a LinkedIn profile because it allows you to explain who you are and why people should be interested in you. You should use as much of the allotted space as possible to make a great first impression. Try to include as much tangible data as possible in this section. For example, instead of writing that you have experience with customer service, write that you answered an average of 10 calls per hour and received so many employee of the month awards for your attentiveness to customers. Set yourself up in a way that potential employers will be interested in you; this is your chance to shine!
Endorsements
Endorsements are a key element of a LinkedIn Profile because they allow you to back up your skills with people who have seen your skillset. Because of this, your endorsements should be primarily be authored by managers, leadership, and coworkers, not friends or relatives. A few endorsements from these people are okay, but it will look suspicious if there are too many endorsements from those out of your industry.
Your Connections
While it is good to have a large amount of connections on LinkedIn in order to increase your visibility, too many connections can be suspicious. You should not add people that you do not know or have nothing in common with just for the connection. However, it is recommended to list all schools you have attended including your high school. This is an opportunity to connect with old classmates and expand your reach of people who you may actually benefit from on LinkedIn.







